S T R A T X

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Project Details

Project_Details

CoolMaster – High-Intent Leads with Landing Page + Ads

Client

CoolMaster HVAC Solutions

Location

Florida, USA

Timeline

8 Weeks

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CoolMaster wanted a fast path to qualified HVAC leads ahead of peak season. We designed a conversion-focused landing page, configured strong CTAs (click-to-call, quick-quote form, and WhatsApp handoff), and launched tightly geotargeted Google Ads to capture urgent service intent.

The funnel was engineered for speed: above-the-fold proof (ratings, badges), service menus, financing highlights, trust signals, and single-step forms. Paired with SKAGs-style search campaigns and call-focused extensions, the result was a steady stream of booked jobs.

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Results in 8 Weeks

With message-matched ads and a lean landing experience, CoolMaster captured high-intent traffic and turned it into booked calls and quotes at an efficient cost.

  • Conversion-First Landing Page
  • CTA Configuration (Call, Form, WhatsApp)
  • Google Ads (Search + Call Extensions)
  • +63% Lead Volume (vs. prior baseline)
  • 6.1% → 12.8% Landing Conversion Rate
  • 3.4% CTR → 7.2% CTR
  • Cost per Lead ↓ 41%
  • 35% of leads via click-to-call
  • Avg. response time < 5 mins

What Moved the Needle

High-intent keyword groups, call extensions, and location targeting ensured quality traffic. On-page, social proof and simplified forms removed friction. The CTA stack captured users regardless of their contact preference, boosting booked jobs.

CoolMaster now has a repeatable lead engine for seasonal peaks—built on a fast landing page, clear CTAs, and accountable ad spend.

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